Why you should have a spicy Twitter
An analysis of social media traffic for adult creators
I have been analyzing social traffic data on similarweb to see where the most popular spicy platforms (like Onlyfans, Fansly, ManyVids, etc.) get their social traffic from. The result surprised me.
My original thought was that most traffic would come from visual-based social media, like Instagram, TikTok, YouTube, Twitch, etc. Or perhaps from Reddit, which is where creators spend a lot of time posting free content.
However, that was not the case. The majority of social traffic that goes to adult platforms is Twitter - about 60-80%.
Stats from Similarweb
Onlyfans
Fansly
Manyvids
Clips4sale
Key takeaways
- The vast majority of social traffic is generated by Twitter, and by a lot.
- Reddit, Instagram, and TikTok barely generate any traffic. Spending time posting free content on those platforms to get more members may be a waste of time. Your efforts would be better spent on Twitter.
- Social traffic makes up a small proportion of all inbound traffic to those sites - only between 8-12%.
- Most non-social media traffic actually comes from sites that post Onlyfans leaks. More about that in a future blog post.
What does this mean? It means you should have a Twitter / X account for the top of your marketing funnel:
How to get more OnlyFans subscribers with a Marketing Funnel
Turn attention into money
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